Hi, my name’s Jacob. I’ve always had pets: dogs, cats, chickens, even fish. They’ve all been family. I still remember the heartbreak of losing my first pet. That moment changed everything. I knew I wanted to do everything possible to keep the next ones thriving.

In the last couple of years, I have been all-in on self-care: eating organic, hitting the gym, taking supplements, even drinking filtered water. But then I thought, why was I treating myself like royalty while my furry crew slurped from dusty bowls? Pets deserve the same VIP hydration upgrade.

Australia’s pet hydration scene was a mess. There was slow-shipping overseas junk, leaky bowls that turned floors into lakes, and cheap plastic that didn’t last. Enter Purifur, my small Aussie brand with a big mission. We craft spill-proof bowls, flowing fountains that make drinking irresistible, and portable bottles for adventures. Everything is designed to encourage pets to drink more water, because a fresh, flowing stream is impossible to resist.

Our mission is simple: hydrate happier pets, boost their health with zero fuss, and give you the peace of mind that comes from knowing your pets are taken care of. Hydration isn’t just water. It’s a daily way to show your pets love.

We've since helped over 5,000 Aussie pets stay hydrated and we are just getting started. We’re still a scrappy small brand where every order feels like a high-five. Your support helps us create more genius gear for pets and the humans who love them. Explore our range below. If you’re not thrilled in the first 30 days, we offer a full money-back guarantee. That’s how confident we are that Purifur will transform your pet’s world.

PS. Our 50% off flash sale is live. Snag it now before your pet goes back to drinking from the toilet.